What is SEO?
The simple definition is “SEO is a Business”.
Search Engine Optimization is suffering from MPDAs. i.e Multiple Personality Disorder Abnormality. It seems at times to be suffering from a multiple personality disorder.
(SEO – Research – Coding – Developing – Branding – Marketing – Market research & Analysis)
Before or after domain purchase, keyword research is helped to find the right domain name for planning industry or niche. After choosing relevant various kinds of keywords like transactional, informative, navigational (commercial, informational, branded keywords etc.) site architecture and information architecture is plays a key role in good user engagement and user experience.
For these SEO and web designers and developers will use various codes like HTML coding, CSS, Java script, PHP, JQuery and X-HTML5 etc.
Developing a website in a unique way is time taking and required the high skilled persons or programmer to build website with user engagement design and development touch. These are all pre search engine optimizer’s job roles and responsibilities. SEO involves in all these levels directly and indirectly at each level in terms of website design and development services according to search engine guidelines and webmaster guidelines to prevent from the content and site crawling and index errors.
Also SEO role appear again in content crafting service. Web content writers needs seo keywords to create user intent and search engine friendly efficient content. User keywords are investment for SEOs.
SEOs needs best efficient keyterms that gives best Returns on Investments with a little seo efforts and workout online marketing strategy. Fresh content (webcontent with latest statistics and data) and unique content (free from online duplication elsewhere) will bring maximum search optimization results in search engine and good branding, user engagement too.
As the part of search engine optimization, many SEO analysts and online marketing executivesare optimizing their desired keywords generated from a lot of time taken activity key phrases research to identify both primary keywords and secondary words to insert in best places on website as well content. This optimization of websites and content with researched key terms is known as onpage or onsite optimization. This kind of SEO optimization shows a major impact on search results and search rankings, in influencing user and customer purchase behaviour by proper landing page optimization techniques.
In the onpage optimization for a website, the URL structure, Title tags, Page headings, Internal navigational structure building, Image optimization are done to attract search engines as well search users and online traffic. This make the webpages most relevant to users searches. Just know here how a search engine works with better performance.
This knowledge will give a brief idea on attracting the online users and traffic towards the website with increase in organic ranking opportunities and better internal link structuring. Here few seo practitioners and consultants in order to meet website objectives and to achieve desired results with keyword phrases, following some harmful techniques like masking the webpages, hidden texts, over insertion of key terms etc.
These kinds of practices are against of search engines rules and policies for websites and blogs. On every day, thousands to crores of websites and blogs are getting filter with Search Engine’s Algorithms Updates, Penalties and Filters. These impacts the websites and blogs not following their guidelines in terms of website design and development, online promotion, content guidelines etc…
How many times you read Search Engine ‘Terms Of Service’ page?
You can see search page at bottom the page for ‘Terms Of Service’. (Snapshot for Google,
https://www.google.com/intl/en/policies/terms/
https://www.google.com/intl/en/policies/privacy/
https://www.google.com/intl/en/policies/technologies/cookies/
https://www.google.com/intl/en/policies/technologies/location-data/
https://www.google.com/intl/en/safetycenter/
How many times you searched to read this Google Search Engine’s ‘Terms Of Service’ page?
I hope not even ONE TIME at least from many years.
Each Search Engine have their own ‘Terms Of Service’ page and linked at bottom search page. This page dictates what a webmaster can do in optimizing a page and what they cannot. Also what are violations for websites?. Simply what to do and what not to do also how be within limits of search engine rules and policies foe websites and web masters…
The non-ethical SEO activities like hiding text, masking original webpages, keyword over stuffing, excess html and other coding tags, having less content on the page, prohibited content and words on webpages, content scraping from other sites, building the sites with complex coding, etc. are leads to search Penalties and Filters from SERP results and site’s keyword rankings.
This kind of site and keyword downgrade will impact very much. Until removing this kind of practices, the search engines will continues the punishment for short term or long-term time period. After removing such things, you should apply re-inclusion request with a valid reasons to include your website in SERP index system. These penalties can affect your online earnings, business branding, unreachable to qualified online customers and loss of website rankings.
Do you need this… No right? So, read the TOS of search engine your planning to focus with your site.
I am still wondering about knowledge of 1 to 3 years SEO analysts and link building executives on search engine’s Algorithms Updates, Penalties and Filters. When i am speaking with them i found their confusion on Algorithms Updates, Search Penalties and Index Filters, I asked them “what is a penalty and what is a web filter”. They unable to tell correct examples for algo update changes, manual penalties, site filter from index etc.
Having a “duplicate content” is at low level not a issue at search engines if the content with more user value based. While excess level of having “duplicate content” can not be displayed at index results. This is an example for “Filter”. The search engines are not picked up this plagiarism webcontent with lower user value is removed from their index system. This is not a penalty.
Manual penalty is somewhat major issue for many website owners and SEO webmasters. Due to the violation of searchengine guidelines for websites, content, advertisement display, poisonous words in webpages and other reasons like…. are leads to this kind of penalty. Before reading these guidelines, it is suggested to read terms of Services, Policy pages etc… to be become familiar with all search engines you are working. Here you need to remove the cause and need to put a reconsideration request to crawl and index your site…
Algorithms are used to sort out or to promote websites for keyword searching and for other reasons. Major and minor search engines use a variety of algorithms to demote and promote the indexed website pages. The promotion is ranking of a document for a search query. The demotion is elimination of webpages on partial or permanent basis. The partial results is pushing those pages to some ranks (SERP ranks) back.
Example from first SERP pages to 15 page or some thousands pages even based on cause. You can get back or rank recovery after clearing the cause from website. The permanent result is banning website entirely from search engines etc… We can’t get it back… I these both cases, no need to apply for reconsideration request for ranking. After clearing the cause, automatically searchengines are crawl and index your content again.
Why most of Algorithms Updates, Penalties and Filters still continued?
The changes in Algorithms Updates, Penalties and Filters are still continues due to the unethical activities and over optimization techniques also ignoring the guidelines of websites, webpage content guidelines at search engines etc. One of the major reasons is “web spamming”.
What is spamming? What are considered best spamming activities?
Spamming: This a kid of seo (no ethical, in other words Block hat) technique used to manipulate search engine rankings.
All search engines are considering this technique as one of main cause that resulting in degradation in quality of the query results page at search engine level. Examples usage irrelevant keyword phrases, over optimization, usage of high keyword density, blog commenting, sending unsolicited bulk email and using invisible texts etc…
Why most of people spamming the websites and blogs? How find spam on sites?
There are thousands of reasons appears when we pursuing a valid reason for spamming a website i ethical way and nonethical ways.
All these are depends upon,
Website niche (belonging industry)
type of site (static or dynamic)
type of page (static or dynamic)
Click depth of page (where the page exists on the site)
Type of audience targeting
visitor sources
objective of the page
user intent…and many other potential causes.
Best Spamming Sources for a Website:
Here are the best Spam locations or sources for Blogs and Websites:
They are 3 main locations for Spamming exists for Blogging Websites.
They are,
1) Pre Site or Website sources:
These sources includes of
Domain Registration…
Excessive targeted words based domain name
2) On Website sources:
These sources includes of
Keyword stuffing
Low value content with repeated single keyword
Virus and Malware…
Illigal content with poisonous texts
Excessive links to affiliated market products
Links to bad neighbourhood sites
Search engine crawl barriers
Hidden texts……
3) Off Website sources:
These sources includes of
Sending bulk emails,
Blog comments
Forum sites submissions
Submission to low quality and suspicious sites
Building too many backlinks within a short time
Negative practices of SEO……
Other spamming sources for a website includes,
Directory Submissions
Blog Directories
Article Marketing
Content Syndication
Social Media Sites Optimization
Profile signature
Pressrelease sites
Local directories
Business directories
Few Safest Sources:
Guest Posting at relevant theme sites
Industry Blogs submission
Social BookMarking submission
Local resources submission
RSS feeding directories submission
Industry specific Niche Directories submission etc…
and finally following the terms conditions for search engine usage, policy for website, proper way of following the guidelines etc can make your SEO optimization and internet marketing practice in ethical way to produce more benefits for online visitors and search engine systems…
