Quality SEO content writing is a major ranking factor in on-page optimization of search engine optimization. So every web master and website owners invest more efforts in order to find unique relevant keyword phrases with in-depth keyword research and primary phrases, secondary phrases analysis. After choosing efficient primary keywords, seo analyst forwarded the finalized key terms list to online writers to develop original and well performing fresh web content with focused key phrases.
Targeted audiences, customers and geo location etc. factors are required to consider by seo copywriter to write unique content to achieve website goals such as search engine ranking, organic traffic, referral traffic and online revenue development, business leads, sales generation in addition to more online search visibility, branding. SO content is playing a key role in search engine optimization including on-page optimization and off-page optimization.
How to write effective online content and web copies?
Online content writing for seo is has no any kind of shortcut. Copywriters are strategically developing the best effective web content as required to meet web objectives planned by management. Visitor education writing is requiring advanced search engine optimization knowledge. Many content writers, web writers and copy writer professionals are attending to learn SEO, SEM, SMO and SMM courses in regular class room mode or online learning mode to attain industry required writing skills.
There is a huge difference between website content and social media content also blog writing to PPC ad copies writing. But many in-house writers are still suffering in developing such variant copies for web marketing practices. Search engine optimization is a best practice that helps most of the small medium business websites and individual websites, business blogs. The core elements of SEO practice is helping much them in improving online visibility.
What are SEO elements?
There are 3 types of seo components are exists. They are,
- On-page optimization– Used to get long term top organic search engine ranking for visitor search queries.
- Off-page optimization – Used to improve the more web visibility through backlinks over the online sources.
- Technical seo optimization – Used to improve the website to support the online performance at search engines.
Effective On-Page seo practices
- Efficient keyword research
- Selecting unique relevant keywords
- Designing and developing user effective website
- Optimizing HTML codes for search engines
- Developing quality online content for web pages
Effective off-page seo practices
- Building quality backlinks via various online sources
- Listing website business or services at local sites
- Managing link profile quality through periodical check
- Promoting the website locally, nationally and internationally
Effective technical seo practices
- Canonical URL optimization
- Website health check up at periodical basis
- Monitoring website pages loading speed
- Managing the proper Code to Text ratio on web pages
- Elimination of internal and external content duplication
Organic Search Engine Optimisation – Webpage Content Optimisation
However every website is planning effective search engine optimization strategy to acquire online benefits with hiring affordable or budget seo services. But each website is not achieving targeted online goals with the web promotional practices. Many sites are filtering every day as they practicing non-ethical search engine friendly practices. Landing web page optimization with unique and quality oriented visitor engagement content is playing a major role in achieving online benefits in the seo optimization and marketing practices.
However every website is planning effective search engine optimization strategy to acquire online benefits with hiring affordable or budget seo services. But each website is not achieving targeted online goals with the web promotional practices. Many sites are filtering every day as they practicing non-ethical search engine friendly practices. Landing web page optimization with unique and quality oriented visitor engagement content is playing a major role in achieving online benefits in the seo optimization and marketing practices.
If you have insurance website in a local Australia continent, to reach targeted online customers and visitors; you need to develop content with local modifiers including local street area names. If you are optimized content for “insurance firm in Australia”, truly it will get top position depending on search engine optimization practice strategy. But this will not generate qualified online leads, enquiries from local search engine optimization. This is because Australia is a continent. The effective SEO practice is require adding the local area name either in the prefix or suffixing position to the keyword. (like “Perth insurance firm” or “Sydney pet animals insurance service”, “Melbourne life insurance company” etc…)
Content Writing for Visitor Engagement
Optimizing the landing pages with low quality content is highly prone to search engines penalty and loss of potential visitors and online customers. The return on investment, online reputation and visitor trust, brand image will get impacted with low value web page content. This is not a desirable practice for webmasters and small medium large website owners. Here you can understand the role of unique and quality web content in seo optimization strategy for achieving website accessibility, long term online visibility, user search engine ranking and gaining higher returns on investment, business branding, customer conversion, long term online revenue generation etc.
Web page Content Writing
Web page content is yours online investment in the search engine optimization practice in addition to your web project budget. So take care in preparation of web content in order to search engine optimization locally, nationally and internationally. Here are few guaranteed search engine friendly oriented online writing tips for best SEO results for your website and business blogs.
SEO writing tips
- Best practice – Write customer education content with focused keywords
- Best tip for web writers – Focus on content quality instead of word count
- Why this – There is no any penalty on minimum length of content or maximum length of content for websites and blogs.
- Best practice – Write for human customers not for search engine robots
- Best Tip for web writers – Focus on developing online content with relevant keywords instead of keyword density
- Why this – There is no any limit for keyword density usage practically. So use synonyms effectively.
- Best practice – Create content to engage the targeting online customers
- Best tip for web writers – Focus on developing web content with “benefits of products and services” instead of “technical features information”
- Why this – Customers are get influenced with engaged writing skills. So build such emotionally motivating web copies. for example: “Invest for online reputation” or “pay for website SEO – ROI results” etc. are better than “get top rank in 10 days” or pay for SEO marketing service”. i.e. Create the online content with information on necessary of your business product or services.
- Best practice – Write transactional landing pages content
- Best tip for web writers – Focus on creating online content in many forms
- Why this – Visitors and customers likes various forms of content such as web articles, audio, video, infographics, PDFs, brochures, ebooks, images etc. So prepare with various types of relevant information to attract the online searchers with offering services, additional benefits with your services, affordable packages, happy customer testimonials, reviews and online ratings etc…
- Best practice – Write different content for social media sites
- Best tip for web writers – Focus on writing effective content in social media optimization and social media marketing.
- Why this – Visitors and customers are humans and with a lot of emotion when they are on online. Social media sites such as social networking sites, social bookmarking sites and social news sites. So build and publish various forms of content such as dedicated content, informative content and social content.
Useful Regular SEO Writing Practices
- User friendly domain URL (name)
- Inserting keywords in Meta Title and Description
- Optimizing the Headers (H1, H2 and H3) and sub-headers
- Design website with good user navigation
- Effective information architecture
- Internal link architecture
- Optimize image file names, ALT tags…
- User educational web content development
- Practicing bold, italic texts
- Promotion of website at top referral sites
- Creating quality web links from authorized sites
