SEO Search engine optimization is an online marketing technique of acquiring your website search rank in higher position of search results pages in search engines. SEO has three main categories. They are 1) on-page optimization, 2) off-page optimization and 3) technical seo. All these three categories are having top priority for all kinds of websites.
SEO on-page deals with optimizing a web page with various HTML code such as title tag, header tag, description tag, image alt tags. While off-page SEO is deals with creation of quality backlinks from available various relevant theme sites and blogs. The technical seo optimization is deals the website index, page loading speed, w3 html code errors validation, crawl barriers etc…
Role of on-page optimization
On-page or on-site optimization is plays a key role in optimizing the all web pages in order to reach to achieve the targeted web goals. The on-page seo is begins with SEO audit. After finding the website development and marketing plan, it goes to next level for keyword research. Every web page needs few targeted keywords 2 to 3 (up to 5) depending upon online competition, business customers, website niche etc…
Keyword selection is a very typical process that needs primary keyword research and secondary keyword phrases analysis. After keyword selection, you need to optimize the focused key phrases to optimize at best places like meta title, meta description, headers H1, H2, image file optimization, to make the page content most relevance to visitors’ search queries. Competitor analysis will useful in order to identify the online business competitors’ positive and negative strengths in web marketing scenario.
Before you select your final list of keyword phrases from keyword analysis, you have to understand the online competition and how to beat these competitors with your phrases. Competition analysis is one of the best way to evaluate your ranking, website and business growth opportunities.
To get long term search position rank for your focused keywords, it is better to analyze other parameters such as backlink sources, onpage optimization strategy to find out top performing web pages, landing pages optimization etc…, website marketing methods, web content architecture, Domain page authority, best referral sources etc…online competition factors.
Role of content optimization
Content development with the focused keywords is requires unique creative writing strategy. Compelling of user value and solution based web content is nowadays resulting in top organic search ranking for visitors queries in search box of search engines. All search engines are prioritizing visitor educative content. The recent content algorithms such as Panda, Venice and Hummingbird algo updates are proving the significance of web page content in order to provide top search quality results.
Focus on users – Write high user value content
Focus on user’s FAQs for a product or services or solution for a existing problem. Analyze the user data in analytics tool for established old sites. Whereas newly launched sites, develop unique fresh content with a long tail keyword terms in the proper locations of paragraphs. Today’s SEO optimization and website marketing is full of web competition and competitors watch. SEO analyst job responsibilities are showing multi personality disorder as their role in marketing research, user needs analysis, website design navigation architecture, creative content development, marketing the business online etc.
Hire a expert SEO manager and link builder professional to promote your website business products and services on online. These internet marketing practitioners are surely helps you in marketing your website pages and online content over the web based sources. The SEO optimization and marketing techniques help you in managing online visibility to attain top position in search results pages of search engines.
Web content types such as dedicated content (product or service descriptive), supplemental content (supportive) and social content (fully sharable or social signals based) are should require in each your article in order to educate the web audiences and online customers towards your business, product or services usage. The website that ranks in first page of SERP results can acquire more visitor clicks and brand awareness also online revenue, business leads, sales enquiries etc.