Customer Engagement or Website Conversion
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From, this article, you’ll learn about How to get visitor engagement to improve Website Conversion Read and refresh your SEO knowledge with this Digital Marketer’s SEO Blog article on Online Engagement for Website Conversion.
There is hugh difference is search volumes for visitor engagement and website customers. But these two phrases are to optimize in this article. Through there are a lot of web pages are discussed on how to engage the online visitors, search traffic and how to improve online conversions…
However you are learning how your website can engage to achieve best conversion from online. Web engagement is directly depends on online conversion of visitors into customers. Your online revenue, business leads, sales atc. are directly depends on online audience, web visitors engagement.
Visitors are Online Marketers targets
Online marketing campaign is produce a lot of organic web traffic from search engines, referral traffic from various internet sources such as PR sites, social media sites, business blogs etc. All visitors are not equal aged and not equally awared of of what you are sharing online. Most of them want to acquaint in their relevant industry topics or searching to improve their knowledge or to clarify FAQ or to find the best solution to solve their existing issues etc…
Visitor Engagement is Online Marketers job
Each of their click on your site, spent duration, visited page(s) etc. are indicate that how your website is engaged on online. There are a lot of on-page seo factors and technical seo elements optimization parameters are impacts the visitor online behaviour. The click depth, website navigation, information architecture, content quality, primary keyword optimization and secondary keywords LSI optimization etc. are highly influences the online audiences, web visitors activities.
Who to care Online Engagement?
Many content based and business products and services oriented websites are measures the online customer engagement. Individual websites and personal blogs are generally ignores the role of online engagement for site visitors. However, various ecommerce websites, and service based sites always gives the high priority.
eCommerce Websites Classification
|
Type
|
Category
|
Example (Site name)
|
Required customer engagement parameters
|
|
B 2 B
|
Business to Business
|
Apple.com
|
Site design and navigation, click depth, spent duration on pages and site
|
|
B 2 C
|
Business to Customers
|
Amazon.com
|
Design, navigation,
information architecture, diversified content, user reviews, ratings, time spent on page and site
|
|
C 2 B
|
Customers to Business
|
elance.com
|
Design, information
architecture, unique users (visitors)
|
|
C 2 C
|
Customers to Customers
|
ebay.com
|
Design, information
architecture, diversified content, user reviews, ratings, visited pages, visits
|
Ways to Increase Visitor Engagement on Your Site
Here is a Google Analytics snapshot on how visitors are engaged on a website. From the snapshot, you can understand clearly how website seo guide blog is engaging its visitors with relevant informative topics on best seo tips, online writing tips, effective keyword research tips, learn seo tips and tricks, adsense optimization tips, etc. The Google Analytics snapshot is explains you what are the important and considerable visitor engagement factors playing key role in website conversions and website optimization to acquire seo advantages and ROI results for seo analyst and seo manager job activities in website online promotion.
Visitor Engagement Parameters
Here are a detailed list of online visitors engagement and customer optimization factors. Measure and monitor these factors to analyze how your seo efforts performing.
- Pageviews
- Unique Pageviews
- Avg. Time on Page
- Avg. Time on site
- Entrance page
- Bouncerate
- Exit page
- % Exit
- Exits
- Sessions (visits)
- % New Sessions
- New Users (unique visitors)
- Pages/Session
- Avg. Session Duration
- % Pageviews
- Conversion Rate
- Click through rate
- Shared pages, documents
- Social signals (likes, comments etc.)
- Business leads, contacts
- User reviews, ratings
- Responsive website design
- Minimal web page loading speed
- Managing the HTML coding
- Offer unique and educative content
- Avoid unnecessary popups
- Be more social effectively
- Do content marketing
- Interact with online traffic and audiences
- Diversify your content with image, video, audio, docs, pdfs
- Do transactional email marketing
- Add FAQ and Q & A style web content
- Craft the sharable postings and infographics
- Add relevant article links internally externally
- Use quality and relevant images
- Use targeted visitors language
