On-Page SEO Checklist to Optimizing a Website Page for User’s Search Engines – Know SEO Analyst Job Roles

Read the advanced seo education tips on how to do a best onsite optimization of website with selected targeted keywords and web content in order to achieve high online visibility, organic search engine ranking, web traffic and brand awareness for a visitor and user search query over the internet.

Here is a checklist to optimizing website pages to improve more online visibility and organic search rankings and various kinds of seo traffic optimization in order to generate business deals, leads and sales enquiries, ROI also latest website goals like product and service reviews, ratings, branding etc…
This checklist is helps you in optimizing every landing page of your website including about us, privacy policy and contact pages etc. The article is for your reading, it was presented in simplified english language. This seo blue print is works for onpage and offpage optimization methods for all kinds of websites and niches.
What does this SEO checklist explains?
Each of these parameters are most important considerations for search engines crawling, indexing, SERP ranking, traffic generation your website, online reputation, quality linkings, advanced keyword research, keyword selection process etc… This SEO factors checklist can tell you how to improve a landing page of your website in order to gain benefits with proper optimization. 
Types of SEO Parameters:
Here is a list of SEO parameters category wise. The parameters are broadly categorised into 3 components. Namely they are 1) on-page, 2) off-page and 3) technical seo parameters that are helping in optimiziting webpages to make most friendly to users and search engines etc…
On-Page Factors:
  1. Domain name
  2. Domain Registration
  3. Domain server hosting
  4. Keyword in domain name
  5. Keyword in file name
  6. Length of Website Address
  7. Readability of domain name

For Homepage optimization,

  1. Home Page file size
  2. Home Page design
  3. Freshness of Page
  4. Frequency of content Update
  5. Page Age
  6. Content type (Dynamic / Static)
  7. Alt texts of Images
  8. Code to text ratio
  9. Usage of Frames
  10. Navigation architecture
  11. Information architecture
  12. Length of content (in words)
  13. Hidden links / texts
  14. Cloaking
  15. Duplication of content
  16. Readability of content   
  17. Call to action terms
  18. Primary keywords

For inner webpages optimization,

  1. Keywords in the file / folder name
  2. Choosing unique keywords for each page
  3. Prioritizing the keywords into primary and secondary texts
Keyword Placement on each page,
  1. Keyword in the URL
  2. Keyword in Title tag <title></title>
  3. Keyword in Description Meta-tag
  4. Keyword in Keyword Meta-tag
  5. H1 and H2 (Heading tags)

Content optimization with keywords

  1. Keyword in 1 st paragraph of content
  2. 2 nd paragraph of content
  3. Last paragraph of page content
  4. Keyword font styles (Bold, Italics)
  5. Call to action terms on click buttons
  6. Usage of keyword variation (LSI) terms
  7. Keyword in anchor text for internal pages liking pages
  8. Anchor text variation for internal site linkings
  9. Links to relevant external Links
  10. Quality and authorised backlinks
  11. Inspecting external site’s Title and Description content
  12. Number of incoming and outgoing links from on a webpage
  13. Age of link
  14. Position of link
  15. Trustworthiness of external websites

Image file names and ALT tags

  1. Image name
  2. Image title
  3. Image caption
  4. Text on image
  5. Image Alt texts / description
  6. Length of Alt text
  7. Keywords in Alt text

After registering a domain name with unique relevant keyphrases in the URL, then you need to go for indepth or advanced seo keywords research to determine your specific primary keywords (business generating and profits making words) and secondary keyphrases (Traffic bringing, Online branding and informative phrases) also helper phrases in order to meet your online business goals with efficient SEO marketing strategy management. For best SEO results and to get high ROI with less SEO efforts, following few below tips for your website

  • Add primary keyword into each page URL
  • Incorporate chosen keywords into each web page title and description
  • Think before optimizing a keyword in content. There is possibility to spam and seo penalties.
  • To avoid this, prepare a SEO overview report on content optimizing with finalised keywords. This overview report helps in prioritizing the chosen keyphrases in each page content based upon traffic, relevancy and search volume etc. factors… 
  • Incorporate the high priority keywords in first word of the paragraph
  • Try to add 2 or 3 matching keytext varients in content of each page


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Content optimization:
Optimizing the webpage content with selected targeted keyphrases is like a double edged sharpened tool. If you ignored the search engines algorithms, they will penalize your site and filter from index database and punish your organic SERP rankings for a search query online.
So it is advised to have a clear overview content keywords optimization report for your website. This report can eliminate your confusion and over stuffing of texts in addition to avoiding web content duplication.
  • Add your main or primary keyword in the first paragraph of content on every webpage.
  • Also add match variants or synonyms keyphrases are in other paragraphs of page content to make good readability and high user value based.
  • It is very better practice to renaming the inserted image file name with finalized keyword texts also use these targeted texts.
  • Use targeted keyword header tags including H1 and H2 etc. also as anchor text for better internal navigation structure.
Tracking the latest search engine algorithms updates is must to achieve your website goals and online profits and Return On Investment (ROI) with managing available seo resources efforts.
Search engine algorithms changes are have their impact in various stages of SEO job roles. They show their impact on basic keyword research, selection of efficient keywords, web content writing, optimizing the prepared content for search engines as well users, onpage optimization, offpage optimization and promoting the business products and services over the internet with advanced online marketing methods and digital marketing campaign, measuring the marketing KPIs results, competitor analysis, market research& marketing strategy development etc…

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