1) Webinar Attendee Question to LeadSqaured – Can you explain a lil in details why search and display search together a bad practice?? if possible with an example?
LeadSqaured Team Answer – conversion ratios of search and display campaigns are vastly different. Its better to run them as separate campaigns to optimize them better. an example : if you are advertising for “hotels”, your ad might show up on sites having content related to hotels which might not convert as well as people who search for it online
2) Webinar Attendee Question to LeadSqaured – In Display network how our Extension work..
LeadSqaured Team Answer – Social extensions (google plus followers) might work(google decides this). most other extensions are specific for search network
3) Webinar Attendee Question to LeadSqaured – From Where to began for good lead generation by google adwords?
LeadSqaured Team Answer – identify the keywords first. Look at keywords which your potential customers might be searching for online
4) Webinar Attendee Question to LeadSqaured – How should you check to see if your ads are still running on Google?
LeadSqaured Team Answer – in tools > ad preview and diagnosis. here you can check whether your ads are running at a particular location or not for keywords of your choice
5) Webinar Attendee Question to LeadSqaured – Is facebook advertising Good for Lead Generation ?
LeadSqaured Team Answer – i have seen some advertisers crack facebook well. Really depends on what you are advertising. If it is a product users can buy casually like tshirts, facebook might work really well
6) Webinar Attendee Question to LeadSqaured – Hi my business is a service thats extended in chennai market but the TG is NRIs…how do i choose location and then the keywords?
LeadSqaured Team Answer – its a slightly difficult situation. if its a real estate product, you can choose keywords with chennai in it, eg : “apartments in chennai” & location as all locations with india in negative. Your ads will only be shown to people outside india searching about chennai
7) Webinar Attendee Question to LeadSqaured – Where will I get option to select the type of keywords?
LeadSqaured Team Answer – by default all keywords are in broad. adding double quotes makes it phrase eg : “best hotels”. adding square brackets makes it exact match – [best hotels]. For BMM add + in front of words – +best +hotels
8) Webinar Attendee Question to LeadSqaured – Can we use dynamic keywords depending on the search term?
LeadSqaured Answer – dynamic keyword injection essentially replaces your text in ads with what user is searching. eg if ad text is {KeyWord:Best Hotels in Bangalore} and the user is searching for Best Hotels in Koramangala, your ad will show koramangala instead of bangalore. You should always keep caution as you wouldn’t want to use dynamic keyword injection for competitor keywords
9) Webinar Attendee Question to LeadSqaured – If I have a new website Through which Ad type I should go PPC or PPM?
LeadSqaured Team Answer – go for ppc, you are paying for performance than just impressions
10) Webinar Attendee Question to LeadSqaured – What are the best marketing research practices before AdWords Campaign creation?
LeadSqaured Team Answer – you can use adnabu (shameless pitch). The topic of adwords strategy is huge. Main points are – use all matchtypes, use negative keywords, have less keywords per ad group, have highly relevant ads, always have multiple ads in an ad group, always use extensions
User search intent and User purchase behaviour are help you to create a potential customer based campaign. Thanks to Salil and Meenu for your answers. And Thank you Pendem Raju for asking your question though it is a broad one to answer.
11) Webinar Attendee Question to LeadSqaured – Can we Adwords campaign for Adsense Approved website?
LeadSqaured Team Answer – you can. make sure it does not violate any terms and conditions by google. But mostly i have not seen this work since the avg cpc from search ads are always high compared to what you can generate from adsense
12) Webinar Attendee Question to LeadSqaured – Which type of keywords are best for affiliate marketing BROAD EXACT or PHRASE?
LeadSqaured Team Answer – broad will give a huge reach compared to exact or phrase but it might give you a lot of irrelevant clicks also. a better way is to use a hybrid approach. use exact, phrase and broad in your account. There are some best practices while doing so such as use of negative keywords to reduce competition between match types…
