How to Fix Panda Penalty – Tips to recover or avoid Google Panda Algorithm Impact

493
Online competition, online blogging with Search Engine Optimization for Websites is leading to production of search engine algorithms on a continuous basis. The search engine algorithms are directly and indirectly impact the website in terms of traffic, organic visits, revenue, search ranking, web visibility, SEO practice, website promotion etc…
Google Panda Algorithm change is one of the search engine algorithm that impacts your website and degrade your search engine ranking as you lack of content quality and poor quality of web pages, excessive pop-ups, advertisements at above fold area.
Tips to recover or avoid Google Panda Algorithm Impact 
  1. Create high quality content for services, products, software, tool, opportunity or any of your topics
  2. Produce content for sharing (like infographic, images, videos)
  3. Develop content with your opinion
  4. Try to entertain or engage the online readers and audiences
  5. Explain benefits instead of technical features of a product
  6. Create FAQ style Hummingbird friendly content
  7. Link to authority websites
  8. Develop effective web page layout for user experience
  9. Implement effective information architecture
  10. Link to social sharing sites and publish your articles
  11. Avoid content with lower readability and errors
  12. Practice Content diversity – Images and videos, texts, infographics etc.
  13. Practice website localization with local SEO methods
  14. Receive more Social Signals like Shares, retweets, likes, pins, lenses, +1s, comments etc…
  15. Have a Multi device or Responsive Web design
  16. Improve Author Rank to get top position in SERP results
  17. Practice new SEO methods like Content Marketing
  18. Create value for the user/reader
  19. Develop high quality content with web writing services
  20. Move to the next level in SEO
  21. Write or Blog with unique content/topic
  22. Add credit to original information provider
  23. Follow maximum to minimum length of content
  24. Ensure search engine friendly website visibility
  25. Ensure permanent 301 redirect when moving to a new page
  26. Diversify your Anchor text (universal texts, plain URLs, keywords etc.)
Characteristics of Low Quality websites and Web content
  1. Constructional errors
  2. Language grammatical errors
  3. Spinning content
  4. Keyword spamming
  5. Anchor text spamming
  6. Lack of links to cite sources
  7. Lack of links to trustworthy sources
  8. High page load speed
  9. Usage of poisonous words
  10. Lack of landing page purpose
  11. Lack of user specific content on the webpage
  12. Purpose of web page with website
  13. Lack of content authority, author information
  14. Complicate website navigation
  15. Lack of online branding
  16. Negative search engine reputation
  17. Non-Social sharable
  18. High bouncerate based
  19. Lower readability
  20. Non resourceful and low effective content
Analyze yourself… Panda Algorithm changes on your website
Content and Web page Quality
What to do now
Focus on
High-Quality Content Pages
Continue your writing and SEO efforts for User engagement
Focus on authority and more social sharing, get linked to reputed sites
Medium-Quality Content Pages
Improve your page content with more social signals, unique writing skills
Focus on information architecture, user responsive design, get linked to trustworthy and reputed sites
Low-Quality Content Pages
Rewrite and avoid spinned, scraped content, Edit and Proofread your content
Periodically check for your content quality, Avoid highly affiliated or promotional content, Do technical SEO parameters audit, Follow Webmaster Guidelines, Content Guidelines and Webspam Guidelines, focus on ranking signals.
Non- SEO Tools to identify Panda effect on the Website
  • Visit Google Webmaster Forum – https://productforums.google.com/forum/#!categories/webmasters/crawling-indexing–ranking
  • Visit various Webmaster Forums
  • Google Alerts on each Algorithm
SEO checklist to analyze website from Panda Algorithm Eyes
  1. Periodical SEO Audit
  2. Periodical Technical SEO Audit
  3. Duplicate content identification – Xenu tool, Copyscape, Screaming Frog, Google Webmaster Tool
  4. SEO Keyword optimization analysis
  5. Periodical On-Page SEO analysis
  6. Periodical Social optimization analysis
  7. Bouncerate optimization analysis
  8. Monitoring visitor online behaviour
  9. Content readability analysis
  10. Website design, navigation check
  11. Information architecture analysis
  12. Visitor or customer engagement analysis
  13. User experience analysis
  14. Multi-purpose content development
  15. Periodical Spell-check and grammar errors check 
  16. Periodical check of website Health check
  17. Landingpage audit
Tools to Diagnose Panda Algorithm Impact
  • ScreamingFrog – http://www.screamingfrog.co.uk/seo-spider/
  • Copyscape – http://www.copyscape.com/
  • Google’s “InText” Search – Just go to yours Google’s search bar and copy paste few texts from your sites or type in “Intext:Enter your words here” (without quotes)
For example, 
1) intext:Digital marketing services in california USA
2) intext:Technical writer in california USA
You can observe a number sites having similar content to entered phrases in search bar. See a list of websites those having your texts or copied paragraphs.
Even search through the “omitted results” when your site or blog not appears in SERP though you copied your paragraph to test in Google search bar.

If your website is appear in the “omitted results” of SERP results listings of indexed; that indicates you have content quality issues and prone to Panda penalty. 

  • Barracuda Panguin Tool – http://www.barracuda-digital.co.uk/panguin-tool/ (You need to login with your Google Analytics account)
  • SEO Visibility by SearchMetrics – http://suite.searchmetrics.com/en/research/domains/organic
  • Google Analytics – http://www.google.com/analytics/ (Organic Keyword Traffic) option
Best Algorithm Tracking Tools:

    Here best Free Tools to Track Google Algorithm Updates daily and to monitor Algorithm Impact on website.

    • MozCast – http://mozcast.com/
    • Algoroo – http://algoroo.com/
    • SERP – http://serp.com/
    • SERP Metric – http://serpmetrics.com/


    Related Articles & Comments

    Leave a Comment

    Your email address will not be published. Required fields are marked *