Online competition, online blogging with Search Engine Optimization for Websites is leading to production of search engine algorithms on a continuous basis. The search engine algorithms are directly and indirectly impact the website in terms of traffic, organic visits, revenue, search ranking, web visibility, SEO practice, website promotion etc…
Google Panda Algorithm change is one of the search engine algorithm that impacts your website and degrade your search engine ranking as you lack of content quality and poor quality of web pages, excessive pop-ups, advertisements at above fold area.
Tips to recover or avoid Google Panda Algorithm Impact
- Create high quality content for services, products, software, tool, opportunity or any of your topics
- Produce content for sharing (like infographic, images, videos)
- Develop content with your opinion
- Try to entertain or engage the online readers and audiences
- Explain benefits instead of technical features of a product
- Create FAQ style Hummingbird friendly content
- Link to authority websites
- Develop effective web page layout for user experience
- Implement effective information architecture
- Link to social sharing sites and publish your articles
- Avoid content with lower readability and errors
- Practice Content diversity – Images and videos, texts, infographics etc.
- Practice website localization with local SEO methods
- Receive more Social Signals like Shares, retweets, likes, pins, lenses, +1s, comments etc…
- Have a Multi device or Responsive Web design
- Improve Author Rank to get top position in SERP results
- Practice new SEO methods like Content Marketing
- Create value for the user/reader
- Develop high quality content with web writing services
- Move to the next level in SEO
- Write or Blog with unique content/topic
- Add credit to original information provider
- Follow maximum to minimum length of content
- Ensure search engine friendly website visibility
- Ensure permanent 301 redirect when moving to a new page
- Diversify your Anchor text (universal texts, plain URLs, keywords etc.)
Characteristics of Low Quality websites and Web content
- Constructional errors
- Language grammatical errors
- Spinning content
- Keyword spamming
- Anchor text spamming
- Lack of links to cite sources
- Lack of links to trustworthy sources
- High page load speed
- Usage of poisonous words
- Lack of landing page purpose
- Lack of user specific content on the webpage
- Purpose of web page with website
- Lack of content authority, author information
- Complicate website navigation
- Lack of online branding
- Negative search engine reputation
- Non-Social sharable
- High bouncerate based
- Lower readability
- Non resourceful and low effective content
Analyze yourself… Panda Algorithm changes on your website
|
||
Content and Web page Quality
|
What to do now
|
Focus on
|
High-Quality Content Pages
|
Continue your writing and SEO efforts for User engagement
|
Focus on authority and more social sharing, get linked to reputed sites
|
Medium-Quality Content Pages
|
Improve your page content with more social signals, unique writing skills
|
Focus on information architecture, user responsive design, get linked to trustworthy and reputed sites
|
Low-Quality Content Pages
|
Rewrite and avoid spinned, scraped content, Edit and Proofread your content
|
Periodically check for your content quality, Avoid highly affiliated or promotional content, Do technical SEO parameters audit, Follow Webmaster Guidelines, Content Guidelines and Webspam Guidelines, focus on ranking signals.
|
Non- SEO Tools to identify Panda effect on the Website
- Visit Google Webmaster Forum – https://productforums.google.com/forum/#!categories/webmasters/crawling-indexing–ranking
- Visit various Webmaster Forums
- Google Alerts on each Algorithm
SEO checklist to analyze website from Panda Algorithm Eyes
- Periodical SEO Audit
- Periodical Technical SEO Audit
- Duplicate content identification – Xenu tool, Copyscape, Screaming Frog, Google Webmaster Tool
- SEO Keyword optimization analysis
- Periodical On-Page SEO analysis
- Periodical Social optimization analysis
- Bouncerate optimization analysis
- Monitoring visitor online behaviour
- Content readability analysis
- Website design, navigation check
- Information architecture analysis
- Visitor or customer engagement analysis
- User experience analysis
- Multi-purpose content development
- Periodical Spell-check and grammar errors check
- Periodical check of website Health check
- Landingpage audit
Tools to Diagnose Panda Algorithm Impact
- ScreamingFrog – http://www.screamingfrog.co.uk/seo-spider/
- Copyscape – http://www.copyscape.com/
- Google’s “InText” Search – Just go to yours Google’s search bar and copy paste few texts from your sites or type in “Intext:Enter your words here” (without quotes)
For example,
1) intext:Digital marketing services in california USA
2) intext:Technical writer in california USA
You can observe a number sites having similar content to entered phrases in search bar. See a list of websites those having your texts or copied paragraphs.
Even search through the “omitted results” when your site or blog not appears in SERP though you copied your paragraph to test in Google search bar.
If your website is appear in the “omitted results” of SERP results listings of indexed; that indicates you have content quality issues and prone to Panda penalty.
- Barracuda Panguin Tool – http://www.barracuda-digital.co.uk/panguin-tool/ (You need to login with your Google Analytics account)
- SEO Visibility by SearchMetrics – http://suite.searchmetrics.com/en/research/domains/organic
- Google Analytics – http://www.google.com/analytics/ (Organic Keyword Traffic) option
Best Algorithm Tracking Tools:
Here best Free Tools to Track Google Algorithm Updates daily and to monitor Algorithm Impact on website.
- MozCast – http://mozcast.com/
- Algoroo – http://algoroo.com/
- SERP – http://serp.com/
- SERP Metric – http://serpmetrics.com/