Digital marketing is consists of two major categories. They are 1) Search and 2) Display.
Here is simple categorization of digital marketing.
1) Search — SEO, SEM, SMO
Digital Marketing –
2) Display — SMM, DoubleClick, AdSense
SEO in Digital marketer job
Digital marketers as a seo specialist have responsibility to develop and execute the company’s search engine optimization strategy. The major responsibilities of SEO analyst job is improving online visibility with regular accessibility to crawling and indexing of websites. The seo on-page optimization is very very important for optimizing the web pages to make more relevant to visitor search queries. This is known as the organic search query optimization of landing web pages.
The other part of seo optimization and marketing is website promotion through link-building. There are many online sources are available to get inbound links or backlinks. Articles sites, pressreleases, blogs, niche websites and local classifieds and other are available depending on local, national, international optimization basis. Link builders are responsible to build quality backlinks from given websites lists. Copywriters and content writers are main dependable team helping to develop unique content or articles in order to distribute on online.
Additional seo optimizer duties are includes of designing an effective marketing plan and managing the implementation of all website promotional activities to get SEO results as ROI with the organic search terms optimization and inbound links, traffic improvement. Business leads generation and online revenue, brand exposure etc. are on-going seo job responsibilities. Website audit and technical seo audit are helping the seo professionals in developing effective online marketing strategy for website promotion.
SEM in Digital marketer job
Digital marketer as a sem specialist responsible to effective advertisement strategy with higher ROI results. Google Adwords a platform for PPC Pay Per Click advertisement. This advertisement is well known as search advertisement. Preparing the effective search engine marketing strategy with search marketing tactics such as in-depth keyword research, effective ad copy development, landing page optimization, budget planning, campaign management, leads generation, revenue improvement and tracking the search marketing and conversion optimization, reporting the paid advertisement ROI results to management. Additional sem manager duties are includes of building brand and email marketing campaign management with various search engine marketing tactics.
SMO – SMM in Digital marketer job
After social media trend, the digital marketing analyst job duties are expanded and empowered. Developing and implementing the social media optimization and advertisement on social media sites. Crafting social sharable content and promoting the website through creative strategy in order to promote the business products, services and online brand exposure over the web sources. Knowledge and working experience in managing marketing programs through digital properties, including display marketing and search (SEO and SEM) campaigns. Relevant experience with popular social media sites Facebook, Twitter, LinkedIn, stumble upon, Pinterest and social media application tools knowledge, mobile advertisement, blogs creation and marketing etc. are useful in managing the on-going social media optimization and marketing programs.
Additional SMO SMM manager duties are online reputation management, interactive content writing, testimonials optimization, customer base improvement, social mentions improvement, interactive communication management with online customers, developing customer education content, co-ordination with other in-house departments such as production, sales, analytics, digital advertising, marketing, procurement, channel distribution, and accounting financial departments.
Become an Advanced Digital Marketing Professional
The digital marketer job description is constantly changing with the technology, customer online behaviour, and purchase behaviour etc. factors. To advance the marketing career in digital marketing, it required to develop few advanced marketing skills and project management, leadership, team handling abilities to become next generation of digital marketer. As the increase in online competition, the digital marketing professionals focusing to achieve predefined goals, business development, and business lead generation, visitor conversion, interactive communication, web brand positioning and long term revenue generation.
|Become Creative Advanced Marketer|
Summary of Job Responsibilities Areas
- Design and development of internet marketing strategy for company’s projects
- Implementation of Search Engine Optimization on a continuous basis
- Implementation of Search Engine Marketing campaigns
- Implementation of Social Media Marketing activities
- Execution of mobile SMS and Email marketing campaigns
- Website performance analysis and reporting
- Keyword performance analysis and reporting
- Content performance analysis and reporting
The digital marketer job role in current internet and digital technology realm is requires next generation advanced marketing professional with industry best knowledge. Internet Marketing Management, Sales & Product Management, New Product Launch, Web and Marketing Analytics, Customer conversion with short term goals and long term goals, developing effective marketing and advertisement Strategy, Online Business revenue Development and Interactive Customer Relationship Management etc. skills are required to improve in order to enhance the career from digital marketer to digital marketing project management.
So lean digital marketing course in regular classroom method or online education method from avail sources and get high paid digital marketing professional job. Useful free online reference on digital marketing job description, paying salaries, career overview and prerequisites to become high paying marketing professional.