This website seo guide blog article is about basic to advanced content writing tips to develop best copywriting and customer educational content development in terms of the SEO optimization and marketing.
Search Engine Optimization algorithms from last few years are facilitating a wide scope to online writers and visitor education content developers with unlimited and unrestricted growth.
This website seo guide article is to provide the best writing tips and how to write user generated content, beginners writing tips to make money online, role of the Search Engine Optimization in the writing and seo copywriting methods to create visitor education content writing to reach the website or blog goals with online content.
How to target online user
Every beginner writer make a mistake is lack of much knowledge about targeted online readers and audiences.
Online purchase behaviour and visitor search behaviors are playing key role in availability of targeted customers on the web.
Grabbing the web visitor search intent is one of main successful factor of online writing skills.
After analyzing the user needs and how they searching online and meeting their requirement, you can get a content writing plan to grab the customers’ attention.
If your focused readers are searching for entertainment content, then you have to target the preparation of visitor entertainment web content in order to engage them.
If they are searching the web sources for educative content, then you have to create an education content in order to improve the awareness of existing knowledge on your business products or services or problem solving information etc…
Even you can use your online trend searches to target your customer base. If you are promoting sports material or products, then focus on latest soccer world cup in order to make creative content.
For example, if you are targeting entertainment people, then prepare a web copies on how to play soccer game, play online soccer game with real time virtual effects, 101 best goals in soccer world cup, best ever final match, Food habits of top players, Funny things in the soccer game etc…
For educating these customer base on this year soccer world cup game, then you can prepare your web content with 101 facts behind the soccer cup winners, learn how to score more in soccer, best soccer game strategy, How Pile practices before every match, How Ronaldo practiced before every his match, Role of sport psychology to win soccer world cup, who wins in 2014, Brazil soccer world cup. etc…
Visitors or customers mood and mind set is always changeable with various factors like holidays, trends, group psychology, seasons, user reviews and customer ratings, budget etc…
Google trends, seo forums etc. are always helpful in tracking the latest search engine optimization, internet marketing trends and visitor intention in order to analyze the user requirements.
After getting idea on visitor search intention, you need to find out the most relevant key phases as primary keywords and secondary helpful keywords in order to develop the unique relevant copies.
Identify business making revenue generating keywords
Keywords are main pillars of your online business. These words can generate business on regular basis. These can generate revenue in terms of money or online income on daily basis.
Finding the theme relevant keywords is one of the responsibilities of seo analyst job in internet marketing domain. Websites are acts as tools or platform for online business.
Targeted keyword rich online content is your investment over the internet sources. Try to use long tail keywords (3 to 4 words lengthy) instead of using one word or two words.
If you are planning to get natural search rank for “engineering”; then it is very difficult to achieve search rank as having high competition. It is not wise. If add supporting and main keyword phrases in order to make most relevancy to visitor search like what type in search box to find out best college or training institute for robotic engineering.
For instance, “Best robotic engineering college” or “robotic engineering project training in California” or “Best robotic engineering colleges in California” or “robotic engineering classes in California” etc.
The recent Google content algorithm Hummingbird enabled the display of concept search results in SERP pages. So long tail keywords easily attain good search position and long term natural search engine ranking.
From the above example, you can identify that every keyword need to have some criteria to get picked up to optimize the web content. Important criterions are having good search volume, relevancy to product or services or business, or theme and low to medium competition depending up on targeted audiences and visitors or customers.
Here how visitors or customers are typing in the search box is also an important factor. For example, many people will type “web hosting packages” instead of “web hosting” or “top web hosting prices”. Some are add any branded service provider name (like Go Daddy, Google, Host gator, Blue host etc…) along with entered queries either in prefix or suffix position.
Besides inclusion of brand name, addition of local city name or street name also very very useful in local search engine optimization to earn good number of business make web traffic from local areas and regions. Transactional keywords are used to business or revenue generation. Informative keyword phrases are used to generate regular web traffic from both search engines and referral sites.
After finalizing the most relevant key phrases, it is the stage of development of customer useful content with these targeted phrases. Remember always in your mind, Your visitors are human beings and able to read and analyze.
Search engines will provide your content to visitors and to your customers. So your online content should be both customer-centric and search engine friendly oriented.
nowadays all search engines are penalizing the duplicate content hosting websites in order to provide quality search results and good user experience on the web.
How to write evergreen search content – online content writing tips
Your online content is your’s investment in order to achieve website goals like revenue generation, business leads sales and deals enquiries etc.
Write in simple and readable language instead of with complicated terms. Try to add various types content forms such as text, images, videos, infograpgics, audio etc… to attract the all kinds of web visitors and audiences.
Expressing with emotional appeal is one of the copywriter skills to grab the web readers and customers. Try to add the personal touch in developing content. Use the terms like “you” or “we” or and “us” and relevant call to action terms depending upon your business or theme.
This will help you to get yours focused customers more and more from online. Try to build a communication bridge or relationship with your target reader along with your web content writing skills.
Search engines are giving high priority to visitor educational content in ranking and promoting in SERP results for visitor search queries. Surveys, polls, question and answers, FAQs, problem solving and product or service information etc…are evergreen content on online and brings the new visitors and organic search traffic from various online sources.
In all niches, there will be evergreen information and data is available. You have to find out the relevant ever young web content instead of dying aged content in your copies. For example, About us page. Most of the about us or me page content is evergreen. Most of the cases it will not change (in few cases partial update or modification appears).
Write in short sentences with 3 to 4 lines for each paragraph. There is no limitation in having paragraph per web page.
Stick to your main theme with catchy titles and headings. Compelling a summary or description is helpful in attracting web traffic.
Don’t add complexive technical words. Try to simplify the content in order to improve readability from normal to high.
Usage of bullets and bold, italic font style are also very very useful. There is no restriction in usage of words limit in web page content. Usage of synonyms in web copies is current writing style after content algorithms like Panda, Venice and Hummingbird.
How much valuable information you providing is important to search engines instead of debating on “short length or long length content which one is best to ranking”.
Write or add criticism in your regular content. Make your points clear and tell how much that impact on budget, efforts, hiring, purchasing etc…; Search engines are checks the web content for new words and phrases or links.
Add hints or links to most relevant your inner pages. You can include link to external sites having high authority.
This will helpful in improving visitor education content writing in order to literate the web readers and audiences’ knowledge.
Visitor education content writing always helpful in business generation, online revenue making, reaching the web goals etc…as search engines are giving very high priority in SERP ranking naturally with for evergreen content writing style.
Search engines are facilitating the scope to improve writing skills in order to become high paying online writer in your industry. Just grab the opportunity.